GAMIFICATION FOR COMPANIES AND CUSTOMERS

Hello friends!

In this second delivery on gamification I comment on applications and use cases for companies and for your customers.

Gamification in Companies

 

Gamification is changing quickly the behavior of employees and their motivation in several companies.

Introducing gaming rules on company’s processes, we can achieve business goals faster whilst increasing the engagement of our employees with the company.

It has been shown that including gamification rules in the daily routines of employees increases performance and productivity.

The average time to acquire a habit by the employees is 21 days, reducing to 50% using gamification techniques.

Preamble

Gamification rules to be used could be:

  • Periodical ranking of top employees (by points collected in a period. After this period, the points of the employee will reset again).
  • Badges if the employee realizes an achievement, which could be translated in a pack of points.
  • Levels of employee, which could be upgrade when the employee gets a number of badges. The higher levels, the more points for the same action are collected, for instance.

In addition, to engage our employees and implement a durable and sustainable gamification, our employees should be rewarded not only with meaningless badges. Some examples of rewards for annual top employees could be:

  • Reward points to purchase physical items.
  • Seminar and courses invitations to progress on the professional career.
  • Extra leave days.

Key Factors

Communicationcommunicacion gamification companies

If the gamification project is well designed it is very likely that the project itself will be “sold alone”, by word of mouth from users, but the initial communication is essential.

It is very important to communicate to the participants: how to play, when, with who, what times, what are the rules and report on the awards, on the goals…

We must “sell” the project, but also a new model, a new idea.

Easy & Simple

This must be a maxim: or it is simple, or it is not good.

Most games that cause us addiction are simple, but well designed, have something, but not always are spectacular.

If you take more than 5 minutes to explain the dynamics of the game, you have a problem.

Easy Access, swift mechanic, a lightweight application, so on.

Motivating, Competitive and Funny

These elements are indispensable.

A good game dynamics is important for players to motivate, want to participate and seek rewards (awards, medals, recognitions, visibility, overcoming …).

Any process that allows to develop competitive experiences within a company, it is interesting not only to evaluate knowledge, but also behaviors.

If we like something and have fun, we do not get tired of using it. We are able to spend a lot of time because it gives us satisfaction. “If I like I use it”

How is it applied to customers?

Preamble

Today most people have a Smartphone with different apps, this means that the mobile environment offers many opportunities where the company can interact with the customers, achieving to increase power sales and other get loyalty , respectively.

65% of people become fans of a brand online for their games, contests and promotions. Nielsen, case study.

Gamification and game learning is moving beyond the “early adopters” stage to become a trend. Gartner report.

The gamification market is estimated to be worth about $ 2.8 billion, having increased 10 fold over 3 years. The online environment vastly increases the possibilities for the use of gaming to engage customers, HOW?

  • You can turn your instructions into simulations that demonstrate your products.
  • Virtual tours to see the hotels or touristic tours, also apply to the use of products…

Key elements for gamification in customers

  • Analysis of the product or service to make gamification: You must identify how the consumers perceive that good or service and you should modify to make it more favorable.
  • Define the target audience of the game: Identify what elements can motivate your customers and encourage their purchases to adapt them to the game you are proposing.
  • Proposes and implements the different dynamics: Once you know the perceptions that you want to modify and how to do it, you must design the gaming experience keeping in mind all of the above and developed the missions, levels, awards, status

In the process to implement the dynamics, we can use several assets, such as:

  • Geolocation: Drive customers to the point of sale through geolocation games
  • Test Product: Encourage the purchase through games that include test the product
  • Competition in SSMM: Achieve visualization through interactions on social networks with games that end on Facebook or Twitter.

Success cases

The video clearly shows us how it is achieved:

motivate, entertain, have fun, loyalty, awareness, effort, empathy … all this brings us to an identification with the brand or company and motivates us to interact and buy.

 

So; Is the gamification interesting for you? Would you apply to your company or business? I’m sure.

I hope you liked this post and will encourage further research in this trend ….

Thank you very much for your attention.

Greetings and a hug,

Nacho.

Redes Sociales: cómo fidelizar clientes a una compañía, claves

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Hasta hace algunos años a los clientes de una compañía o empresa se les fidelizaba con campañas telefónicas, tarjetas de fidelización… pero en los últimos años con el auge de las redes sociales cada vez más compañías optan por probar en este apasionante mundo y es cuando los Community Managers entran en juego.

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Los Community Managers nos esforzamos en todo momento en establecer y difundir planes de estrategia específicas para cada canal, y mejorar así la imagen y visibilidad de la compañía, empresa o marca, así como la fidelidad de los clientes o usuarios, con buenos resultados. Sin embargo, es muy difícil captar nuevos clientes a través de los social media. Eso si, invertir en Branding, tarde o temprano, supone la fidelización y captación de nuevos clientes.

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A continuación os doy algunas claves para fidelizar clientes a través de las Redes Sociales:

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Fidelizar a clientes recurrentes: la compañía debe tener en cuenta que el 95% de los usuarios de redes sociales tienen un rango de edad ente 16-44 años y mayoritariamente, el 75-80%, de estos comprenden un rango entre 16-34 años. Por consiguiente, si la media de tus clientes supera esta edad por el tipo de producto y/o servicio de tu compañía, os aconsejo que no invirtáis en Redes Sociales.

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Si tu compañía está enfocada a este público recurrente….

1436994623_icon-14-two-fingers-tap Porqué es necesario fidelizar: para una compañía o empresa un cliente fiel a su marca y/o servicios es un valor importantísimo para la medición de la Calidad de sus productos y la difusión a otros clientes potenciales a través del Offline (cara a cara) o el Online (Redes Sociales), y en este último punto es donde un buen Social Plan marca la diferencia.

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1436994570_icon-34-three-fingers-tapComo fidelizar a nuestros clientes: para conseguir enganchar a una gran población a tu marca, producto o servicio tienes que seguir la siguientes pautas:

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1437077811_4Realizar escucha activa para conocer sus necesidades y plantear estrategias de fidelización acordes con nuestros activos. Habla con ellos, pregúntales su opinión, hazles participes e interactúa activamente. En definitiva que se sientan importantes y valorados.

1437077811_4Aportarles servicios y/o productos con valor añadido a esas necesidades. Tenemos que ser creativos para llamar su atención con campañas, vídeos…

1437077811_4Ser rápidos y anticiparnos antes de tener clientes descontentos realizando seguimiento y análisis de sus movimientos en las redes sociales, reclamaciones o de sus contactos con nuestro centro para requerir alguna información.

1437077811_4Recompensarles con información privilegiada de tu marca, descuentos, tarjetas de puntos… todo esto dependiendo de tu producto.

1437077811_4Como Reyes: trátales como quisieras que te tratasen a ti, ponte en su lugar y demuéstrales que son lo más importante para ti.

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1437079312_finish_flagTeniendo en cuenta lo que os he citado anteriormente el responsable de cumplir estas claves a través de la fidelización de clientes en redes sociales es la figura del Community Manager, si quieres ser competitivo tienes que tener un buen equipo que controle tus redes sociales.

Espero que os aporte valor esta información, un saludo a todos!!

Os dejo algunos blogs que aportas más información sobre el tema:

Vilma Nuñez

Artyco

Ticweb

¡Hola mundo! ¡Hi world!

Os presento mi Blog en el que podremos disfrutar de diferentes informaciones y opiniones referidas a mi experiencia y formación en mi mundo laboral: Business Development, Solution Sales, Community Manager, Consultant Service Centers y Proyect Manager Costumer Services, espero aportarte algo interesante y entretenerte durante mucho mucho tiempo.

Tengo otro blog relacionado con otras de mis pasiones, la música y los viajes Highway to Fun, por si las compartes.

Gracias por tu interés y un abrazo grande!!

Nacho.1438617983_Network-01

I introduce my blog where we can enjoy different information and opinions regarding my experience and training in my world of work: Business Development, Solution Sales, Community Manager, Consultant Service Centers and Project Manager in Costumer Services. Hopefully I bring you something interesting and entertained for a long long time.

I have another blog related to another of my passions, music and travel,Highway to Fun, in case you share it.

Thank you for your interest and a big hug !!

Nacho.